Motivated by the disproportionate impact of the COVID-19 pandemic on Black-owned businesses, the research team began working with community organizations to try and identify ways the students could support Black-owned businesses in the Pittsburgh area. By surveying both sides of the market (college students and local Black-owned businesses), researchers identified that, while they wanted to be connected, each side of the market lacked knowledge about the other. They designed and implemented an online platform, 412Connect, to connect Pittsburgh students and local Black-owned businesses.
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